MISS UNIVERSE AND ENDEMOL BROKER "DEAL"
FOR MISS USA MOBILE CONTENT
Fans Wonít Have to Wait for the Swimsuit Competition ñ
They Can Download Mobile Wallpapers For Each Contestant!
Cingular Wireless Customers Get First Crack At Hot New Miss USA Swimsuit Images
Baltimore, MD April 21, 2006–
Contestants from the 2006 Miss USA Pageant will make a special guest appearances this evening as Briefcase Models on the smash hit NBC game show "Deal or No Deal", produced by Endemol USA. And as part of its continuing relationship with Endemol USA's digital media group, the Miss Universe Organization today announced its deal to make exclusive Miss USA mobile content available for download.
The exclusive images feature all 51 of the 2006 Miss USA contestants in their competition bathing suits. Cingular Wireless customers get first crack at the exclusive wallpaper images as of today for $1.99 apiece. Soon after the images will be available on other major carriers as well, including Verizon, T-Mobile, Boost Mobile and Amp'd. To download the photos, Cingular Wireless Users must go to Media Mall on their phones and click on "Graphics." Then go to the "TV/Movies" section, click on "Deal or No Deal" to get Miss USA wallpapers. Or visit: http://www.cingularextras.com/fuel/enduser/portal/endUserHTMLDir?c1=2&c2=720&categoryID=5039
"Having our contestants on "Deal or No Deal" was one of the many new elements to our show this year. This wallpaper is one of the most exciting because it allows family, friends and fans to always have their favorite contestant just a phone call away," said Paula M. Shugart, President of the Miss Universe Organization. "It's the perfect way to showcase the 51 most beautiful women in the country."
"Given our great relationship with NBC, it was natural for us to step in and create a way to connect "Deal or No Deal" fans with Miss USA fans," said Jon Vlassopulos, Vice President, New Media & Business Development, Endemol USA. "Mobile content is an exciting area, and it's just one example of the type of work we're doing with emerging media: leveraging our traditional TV content with new ways to bring content to consumers."
The 2006 Miss USA Pageant airs LIVE on NBC tonight from 9-11 p.m. ET/PT.
The Miss Universe Organization, producers of the MISS UNIVERSEÆ, MISS USAÆ and MISS TEEN USAÆ Pageants, is a Donald J. Trump and NBC Universal partnership. Utilizing its nationwide grass roots infrastructure, the Miss Universe Organization is committed to increasing awareness of breast and ovarian cancers. By forging relationships with organizations committed to research and education, such as the Susan G. Komen Breast Cancer Foundation, the Ovarian Cancer Research Fund and Gilda's Club, Miss USA is armed to impact women today.
###
PRESS CONTACTS:
The Miss Universe Organization
Lark-Marie Anton
lanton@missuniverse.com
(212) 373-4982
Esther Swan
eswan@missuniverse.com
212 373-4870
Erin Cooney
ecooney@missuniverse.com
212 373-4868
NBC
Amanda Ruisi
Amanda.Ruisi@nbcuni.com
(212) 664-5478
Rubenstein Public Relations
Dara Busch
dbusch@rubensteinpr.com
(212) 843-8079