WHO WE ARE

We are the Miss USA Organization, a globally-recognized pageant platform that celebrates the unique beauty of women across cultures. Beyond well-known, we remain relevant to mainstream culture, as we connect young women to their own beauty and help activate their voice.

We are a sisterhood in arms, a family of movers and shakers in beauty and business, poised to positively impact the status of women by bringing pageants to the everyday lives of everyday Americans – this is Pageantry Reimagined® by Miss USA.

EMPOWERMENT

The Miss USA competition is not simply aimed at challenging our contestants, but more so pushing the boundaries of their believed limitations. This results in core self-empowerment of every young woman that crosses our stage as they learn that they are capable of more than they ever imagined!

CONFIDENCE

For self-confidence that goes beyond skin-deep, Miss USA creates a space in which young women can access training and learn life skills to enhance their physical beauty while also nurturing their internal persona. In short, our contestants possess the confidence to claim the crown both on stage and beyond.

INFLUENCE

Our new vision of pageantry will open doors, inspire opportunities and create a platform for women to amplify their new-found voice. We are aware that every unique package is worthy of presentation and so we will give you the tools to not only package and present yourself but also to claim your platform.

OUR MISSION

We are here to disrupt the stereotypical image of pageants and create a new stage for the world to reimagine pageantry. We will create a space in which young women can access training and learn life skills to enhance their physical beauty while also nurturing their internal persona. We define winners as women with confidence to claim the crown both on stage and beyond. We are the Miss USA Organization, here to show the world that every unique package is worthy of presentation.

OUR VISION

The Miss USA Organization is committed to bringing pageants into the everyday lives of young women across America. We envision a world in which young women everywhere can use pageants as an outlet to find their passions, learn life-skills, and develop new-found self-confidence to acknowledge their unique beauty. This new vision of pageantry will open doors, create opportunities and inspire never-before dreams for young women while also creating a platform for them to amplify their new-found voice. We present Pageantry Reimagined® for a new generation of women of influence who the world has yet to meet, all inspired by the Miss USA Organization.

OUR INITIATIVES

No one knows the importance of giving back like the Miss USA Organization! We pride ourselves on keeping charity at the epicenter of all that we do through our national international partnerships. Throughout our years of committed service to our charitable alliances, we have seen the tangible impact of using our unique platform and access to resources, for the upliftment of organizations that serve the underserved and lesser supported segments of society. We mandate that our contestants and titleholders engage their leadership and influence to positively impact these charities through their own volunteering, fundraising and advocacy efforts. Finally, at MUO, we remain committed to keeping philanthropy as the crowning cornerstone of all that we do.

BEST BUDDIES

Best Buddies® is a nonprofit organization dedicated to creating opportunities for one-to-one friendships, integrated employment and leadership development for people with intellectual and developmental disabilities. Today, Best Buddies’ programs engage participants in 50 countries, positively impacting the lives of nearly 700,000 people with and without disabilities around the world.

SMILE TRAIN

Smile Train is an international children’s charity with a sustainable approach to a single, solvable problem: cleft lip and palate. Millions of children with untreated clefts live in isolation, but more importantly, have difficulty eating, breathing and speaking. Smile Train empowers local doctors in 85+ developing countries to provide 100%-free cleft repair surgery and comprehensive cleft care in their own communities.